Monday, September 3, 2012

MNST 9-3-12

Technical Summary:
MNST is oversold in the short term scale while neither overbought or oversold in the long term scale. The next support level would be near $50.00 and is currently $8.94 below the current price.
Short term volatility has decreased significantly signaling that a larger move may be soon ahead.
Both 30 day and 10 day moving averages are moving downwards with the 10 day moving average flattening out.
Overall MNST may be approaching either a near flat or slightly positive trend soon.
Fundamental Summary:
MNST or Monster Beverage Corporation is a Beverages - Soft Drinks company in the Consumer Goods sector.  MNST has no debt and is pulling in 19,300,00,000 in revenue.
MNST's biggest competitor is Hornell Brewing Co., Inc. Unfortunately Hornell Brewing Co. Is a privately held company and therefore we do not have a lot of information to compare with.
The next Biggest competitor MNST faces is PEP(Pepsico, inc). MNST is 10 times smaller than PEP but PEP holds 28.33 Billion in debt and had a -2.20% decline in Quarterly revenue growth compared to MNST's 28.20% Quarterly revenue growth and zero debt. MNST also has a significantly higher profit margin and return on equity and is still a young company compared to Pepsico, Inc. and still has plenty of time for growth.
However a recent article claims that MNST has a lawsuit filed against it for issuing false and/or misleading statements concerning the company's business operations after MNST failed to meet analysts' expectations.

[Company Website]
Monster Beverage Corporation, through its subsidiaries, develops, markets, sells, and distributes alternative beverage category beverages in the United States and internationally. The companyÂ’s Direct Store Delivery segment offers carbonated energy drinks, non-carbonated dairy based coffee plus energy drinks, carbonated energy drinks containing nitrous oxide, non-carbonated dairy based espresso plus energy drinks, non-carbonated rehydration energy drinks, energy supplements, and ready-to-drink iced teas. This segment sells its products through a distributor network. Monster Beverage CorporationÂ’s Warehouse segment provides sodas, juice cocktails, juice products, fruit juice smoothies, seltzer waters, ready-to-drink lemonade plus tea drinks, ready-to-drink aguas frescas, and prebiotic and probiotic digestive wellness ready-to-drink beverages and powder drink mixes, as well as flavored water line. It also offers lemonades, including strawberry, limeade, mango, honey, raspberry, and original lemonades. This segment markets its products primarily directly to retailers. The company distributes its products principally under the Monster Energy, Monster Rehab, Monster Energy Extra Strength Nitrous Technology, Java Monster, X-Presso Monster, Worx Energy, Peace Tea, HansenÂ’s, HansenÂ’s Natural Soda, Junior Juice, Blue Sky, HubertÂ’s, and Vidration brands. It serves full service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, drug chains, mass merchandisers, convenience chains, health food distributors, food service customers, and the military. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is based in Corona, California.

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